Case Study: From "Canva Draft" to Institutional MVP in Record Time

The Challenge

A high-profile institutional finance client needed a way to use our game, Beat the Fed, for early-career recruiting and student engagement. However, the platform lacked a formalized "Player Performance Report" that could translate gameplay into hireable insights. We had to build this feature from scratch on a compressed timeline with limited data availability.

My Role: The "Connector"

As the lead Product Manager, I was responsible for the end-to-end delivery of this reporting tool. I bridged the gap between the client’s high-stakes requirements and our engineering team’s technical constraints.

The Workflow: AI-Assisted Rapid Prototyping

To meet the deadline, I bypassed traditional slow-growth cycles and used a "vibe-coding" and AI-forward approach:

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Step 1: Ideation (Canva):

I drew up the initial conceptual drafts to visualize what data points (performance over time, score compared to peers) would matter most to a recruiter.

Step 2: PRD Generation (Gemini):

I used Gemini to translate my visual concepts into a technical Product Requirements Document (PRD). This ensured the engineers had clear user stories and data schemas to follow immediately.

Step 3: High-Fidelity Hand-off (Figma):

I leveraged AI design tools to transform the PRD into high-fidelity wireframes and "look & feel" templates, ensuring the UI stayed consistent with our game’s aesthetic. I then partnered with our graphic designer to incorporate specific assets and better match our branding.

The Results

Zero to One: Successfully launched a custom reporting suite that didn't exist weeks prior.



Institutional Alignment: Met all client requirements for their recruiting cycle, providing them with actionable student performance data.



Efficiency: Used AI to reduce the "documentation-to-dev" time, allowing the team to focus on building rather than back-and-forth planning.